John Dwyer is the founder of The Institute of Wow! A direct-response marketing company that helps business owners give their prospects an incentive to buy. Using this proven system, John can show you how to increase your closing rate for appointments, sales, and referrals. You can use this in multiple ways with most any business. Listen to this fascinating interview and then reach out to John to see how he can help you give your prospects an incentive to buy. Learn more about John at his website. See some of the destinations and resorts here.