Mark Hayward knows podcast guesting isn’t about chasing downloads or going “viral”—it’s about building deep relationships, stacking credibility, and creating evergreen content that keeps working long after the recording ends. In this conversation, Michael DeLon and Mark Hayward break down how business owners can use podcast guesting strategically to refine their message, generate leads, and build trust at scale without starting their own show. Learn more about Mark at his website.